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Webmasters and written content suppliers commenced optimizing Internet sites for search engines like yahoo from the mid-nineteen nineties, as the first search engines had been cataloging the early World-wide-web. Originally, all website owners wanted only to post the handle of the site, or URL, to the assorted engines which would send out a "spider" to "crawl" that site, extract one-way links to other internet pages from it, and return details found around the web page to be indexed.
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